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Welcome to Pickford's Seafood & Gourmet

Pickford's Seafood & Gourmet, located at 451 University Blvd in Harrisonburg, VA, is a beloved local gem specializing in **fresh, high-quality seafood**. Established in 2012 by Will Pickford, this shop prides itself on offering **sushi-grade fish** without any farm-raised options. Customers rave about the **rich and buttery sashimi** and the variety of selections, including **jumbo snow crab, lobster tails, and king salmon**. The knowledgeable staff is passionate about seafood, providing expert advice and personalized service. With a commitment to freshness and community, Pickford's is a must-visit for seafood aficionados and home chefs alike!

Pickford's Seafood & Gourmet: Reviews & Ratings

Lauren Wilson
Lauren Wilson

Best sashimi salmon I’ve ever had!! It was so rich and buttery and unlike any I’ve tasted! It’s so cool to have a local place to get sushi grade fish! They were so kind and took their time explaining all the different kinds of seafood they carry! They were so helpful and we can’t wait to go back and get more soon!

Clayton & Cindy Putnam
Clayton & Cindy Putnam

December 20, 2024 - Recently moved to Virginia in search of FRESH seafood. . . My wife and I are from up north ( near coastal Harpswell area in Maine) glad we found Pickford Fresh Seafood! What a surprise! Drove to Harrisonburg to find this small shop owned by Will Pickford! His photo on the wall is a testament to his knowledge on Fish ! Check out that 3 foot long PIKE caught with his Dad several years ago! Established in 2012, Pickfords Seafood promises FRESH caught seafood ! No “ Farm Raised” products. Certified by the FDA & HACCP ! (Certification for the manufacture & handling of food. . . Hazard Analysis and Control Point). What types of Seafood are SOLD ? *Jumbo Snow Crab - 23.59 / lb *Lobster Tails - 28.99 each *Bigeye Tuna A - 31.89. / lb *Rockfish - 21.89 / lb *Scallops - 32.60 / lb *Chunu Salt Oysters - 1.50 each *Argentina Shrimp - 16.99 / lb *Halibut - 28.89 / lb *King Salmon ( New Zealand) - 28.89 / lb *Scottish Samon - 21.89 / lb *Chilean Sea Bass - Price ? * Smoked Trout - 12.99 each *Smoked Gator - 9.99 / lb *Smoked Salmon Lox - 9.99 each *Crab Cakes - 9.99 each Many other selections available! Note: Calling all Sushi lovers in search of fresh seafood for all the “Do - It - Yourself”Sushi Chefs at home! The owner cut a small fresh sample of the New Zealand King Salmon for me to taste in store! Wow ! Very tasty! Thank you, Will for your time and wonderful fresh fish . . . which I prepared for my Wife’s Birthday dinner at home! Our fresh Salmon & Tuna was delicious! I shall RETURN for more Fresh Seafood! Can I order fresh mussels & clams from Maine? Thinking Fra Diablo for New Years !

Vicky Willis
Vicky Willis

I love Kate's! They have reasonable prices and I love their jewelry as well. These ladies are all very knowledgeable and so kind. I've been shopping here many many years and will continue too. I love seeing them grow over the years and wish for them all happiness and continue being a marvelous asset to our community! ...

Elizabeth Green
Elizabeth Green

Yesterday, I brought delicious Fresh Gulf Shrimp and Will Pickford the Owner ordered Me some Fresh Lump Crabmeat and it was so Delicious and I Mixed it up with some Hellmann's Mayo and put atop a Ritz cracker. Yum Pickford's Seafood is located beside Kate's Health Food Store. It's there 3rd time & Last Time of moving. NOW He is extremely Happy to Serve Harrisonburg and The Shenandoah Valley Communities. Stop by and Look for Yourself At All the Seafood He has Available. Select Oysters are from the Chesapeake!!! Call Him let Him know How Many You Would like. Happy Holidays Everyone

Rochelle LeBlanc
Rochelle LeBlanc

Tried my first King Salmon tonight from Pickford’s. Amazing!!!! It’s fresh and rich, with a mild flavor and it practically melts in your mouth. I sprinkled a bit of Cajun seasoning and drizzled with a bit of pure maple syrup. (I’ll be purchasing the smoked maple syrup from Pickford’s next time!) Tomorrow I will make sushi with the second piece. I can hardly wait! Thank you Will. Your quality is unmatched.

Stonewall Thomas
Stonewall Thomas

Simply, the best of the best for the Home Chef!!! Blue Fin Tuna, Spicy Purple Cabbage and White Onion, Avocado Cups, and Fresh Cut Pineapple. The Best Place!!!

P D
P D

Fish is the freshest you can find in our area. Very accommodating especially wine tastings. I would not have bought a bottle of wine without the tastings.. and they were great. Keep finding the little gems in a bottle. The cod BTW was even better than the wine I think ...

Tammy LeBlanc
Tammy LeBlanc

Ever since discovering Pickford’s Seafood, two things have changed for me.. 1. I refuse to ever buy commercial store bought fish again 2. I have a new desire to try fresh seafood recipes. I live in Luray and have been praying for a quality seafood market for years. My prayers were answered with the discovery of Pickford’s! Worth every minute of the drive. Those who have been there understand my passion, those who haven’t are in for a treat! I made sushi tonight with best King Salmon in the region! It turned out amazing!

Location

Welcome to Pickford's Seafood & Gourmet, a hidden gem located at 451 University Blvd, Harrisonburg, VA. This remarkable seafood market has gained a stellar reputation for its commitment to providing incredibly fresh, gourmet seafood that delights both casual diners and culinary enthusiasts alike.

Since its establishment in 2012, Pickford's has become synonymous with quality. Owned by the passionate Will Pickford, the shop prides itself on offering fresh-caught seafood—no farm-raised products in sight. Customers rave about the quality and richness of the offerings, like the buttery sashimi-grade salmon that has left many craving for more. Lauren Wilson couldn't help but declare it the best she's ever tasted, a true testament to the craftsmanship at Pickford's.

Whether you're in the mood for jumbo snow crab, succulent lobster tails, or exquisite Chilean sea bass, Pickford's has you covered. With an impressive selection including bigeye tuna and premium scallops, it's a paradise for those who enjoy preparing seafood at home. One customer shared how they utilized the fresh salmon and tuna for a stylish birthday dinner, making it a special occasion with flavors that stood out.

Each visit promises not just variety but a warm, welcoming experience. The staff is eager to share their vast knowledge, ensuring that even novice shrimp peelers leave equipped with tips and recipes. From the moment you walk through the door, it feels like community, making it clear that Pickford's is a beloved local treasure.

For those who enjoy creative culinary pursuits, the choices don’t stop at fresh seafood. Pickford's also offers a delectable range of smoked items, with customers like Rochelle LeBlanc enjoying how the smoked King Salmon practically melts in the mouth—ideal for sushi night or when you want to elevate any meal with a burst of flavor.

In addition to the marvelous seafood, Pickford's boasts a convenient location next to Kate's Health Food Store, making it an essential stop whether you're a local or just passing through the charming Shenandoah Valley. With so many options, why not plan your next cooking adventure with Pickford's fresh offerings? You'll be hard-pressed to find seafood this fresh anywhere else!

Don’t miss out on the opportunity to experience the magic at Pickford's Seafood & Gourmet. Stop by or give them a call at +1 540-208-1881 to learn more about their offerings. Your taste buds will thank you!